How to Add a Wishlist to Wix
A practical Wix wishlist setup guide covering guest saves, member lists, sharing, product state, privacy, and measurement.
A useful wishlist lets a shopper save intent without forcing an immediate purchase or account decision. The details that matter are where the save control appears, what happens for guests, and whether saved products remain understandable later.
Choose the wishlist behavior first
Map the journey from a product card and product page to the saved-items view. Decide whether guests can save locally, when sign-in is requested, and how guest items merge after account creation.
- Keep the save control recognizable and keyboard accessible.
- Preserve the selected product or variant context where possible.
- Explain when a list is private or shareable.
- Handle unavailable and deleted products gracefully.
Add and test the Wix integration
Wishlist King is designed for guest and member saving, a dedicated wishlist, merge behavior, sharing, and aggregate analytics. It is currently presented by MarketForge as prelaunch, so verify availability before planning around it.
Test saving and removing from every supported surface, then repeat in a private browser, as a signed-in member, and across mobile and desktop. A visible icon is not enough if the saved state disappears unexpectedly.
Measure shopping value, not vanity saves
Track save rate, return visits to the list, product-page revisits, add-to-cart actions from saved items, purchases, and removals. Treat a save as consideration—not a sale—and avoid messaging that implies stock or price is reserved.
Frequently asked questions
Does Wix have a wishlist?
Wishlist behavior varies by Wix Stores setup and available apps. A compatible wishlist app can add saving controls and a saved-items experience.
Should guests be able to save products?
Guest saving reduces friction, but the site should explain how long the list remains available and what happens when the visitor signs in.
Does a wishlist reserve inventory or price?
No. Unless a merchant explicitly implements another policy, saving an item should not be described as reserving its stock, price, or promotion.
Is Wishlist King available now?
MarketForge currently labels Wishlist King as prelaunch. Contact the beta list from its product page for the current status.
Related Wix guides
Check Wishlist King beta status
The Launch plan includes every feature at $14.99 monthly, or the same effective monthly price billed yearly. Checkout and billing are handled by Wix.